Better Call Saul Episode 4... S'all Good Man

EVERYBODY LOVES A HERO

"Whats you name?"

"S'all."

"S'all?"

"S'all Good Man."

AND THERE WE HAVE IT ~~ The birth of SAUL GOODMAN

SAUL AND THE BUSINESSMAN

You have two categories of lawyers in this world as far as I'm concerned.  You have the ivory tower lawyer who worked his ass off in law school only to live and die by the billable 6 minute increment. Then you have the rest of us, the boutique and sole practitioner.   Most of us worked our asses off too.  It's just that we wanted to be real world lawyers with a life, some control over our live's, and to go to court.  We aren't just lawyers, we are businessmen and businessladies.  We control everything that is within our control.  We live and die by our ability to make a buck.

Let me ask you this:  If your future is on the line, and I'm not talking about serious felonies here, I am talking about serious misdemeanors such as simple assaults, possession cases, DWIs, thefts and the sort, who do you hire? Do you WANT to hire the guy who charges you anywhere from $300.00 to $500.00?  Or, do you WANT to hire the guy who charges from $1,500 to $4,000 for the same case?

If I got in trouble, I take the more expensive guy any day.  Why?  He will know who I am and he will know about my case because he charges enough for one client that he doesn't need several clients to make the same income. 

Jimmy is stuck.  Jimmy is desperate.  He has been working his ass off for chump change up till now, and let me tell you, it is a GRIND.  Jimmy doesn't want to be that kind of lawyer.  I doubt many lawyers do.  So what does he do?  He FAKES IT TILL HE MAKES IT! How he fakes it, well that's a whole other matter... but it ties into storytelling. 

 STORY TIME WITH SAUL 

Every good story has a plot, setting, characters, conflict, and theme.  The great lawyers, like Jimmy McGill, use stories to connect with the audience and win their hearts... because really... their mind's aren't always ticking. 

So let's talk about Jimmy's story.  It was one hell of an elaborate story.  If you think about it, I mean really ponder, Jimmy is creating his OWN story.  The tailored suits?  Part of the plot.  Copying someone else's style? Part of the plot.  Copying the JMM logo?  Part of the plot.  Putting the logo on the billboard?  Part of the plot.  All Jimmy was doing was setting up the conflict.  

How many of you are the proverbial Goliath in real life?  How many of y'all are more like David? That is why a David vs. Goliath story is so compelling, and that is exactly why Jimmy staged the filming of his commercial right as the billboard was being taken down, and the technician nearly fell to his death.  Jimmy does something extraordinarily brave and risky, which are the keys to success in business, I think, and climbs 100 feet without a safety suit to save the billboard worker.

BRILLIANT!  Jimmy is now the underdog hero.  He is the hero for the underdog, and I expect Jimmy to MAKE IT RAIN, it just took an unscrupulous investment.

I'm busy, so I will skip the ethics for the day, but there were some things in the episode..for example Jimmy's billing methodology, and obviously his 'retainer.'   But briefly, I watched a trial wind down yesterday.  The defendant was testifying.  She was charged with aggravated assault on a public servant, the CPS worker who came to take her kid.  The two men in the house already pled guilty. The trial lawyer had the defendant act out in the court room and explain her actions.  The defendant want from a crazy mom that was trying to choke the CPS worker to the hero who tried to wake the CPS worker up after she passed out.  The term hero was never used, but I have no doubt the jury saw her as the hero.  The found her NOT GUILTY.

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